Rap-Up is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the hip hop and R&B aspect of the music industry, and predominantly features interviews with artists, actors and other entertainers. Issued quarterly, the magazine's target audience was the 14 to 28 demographic, although the demographic has become older over time.
The sell lines connote that female readers will be the main to read it as it is in pink. The sell lines state “My secret is...” which too furthers the suggestion that it is for female readers as most female reader are in to gossip. The sell line of “class of 2009” suggests there is going to be a review of the year. “Swagger” colloquiums is used to engage young people into the magazine Artist names are put in bold and a size similar to that of the title in order to attract its audience into the magazine.
The design the magazine connotes it is mainly for females as there is flowers in the background. The model in the picture is female and the mise-en-scene (clothes) she is wearing is will draw the younger female audience in as she is a celebrity and they want clothes like her. The colour scheme suggests that it mainly aimed at women. Some of the main titles are highlighted to give the audience a sneak peak to what’s in the magazine. The hand gester Onomatopoeia is used to help make the magazine more appealing and to engage the audience, the use of this language technique also help to contribute to the emphasizes on the title of “my Secret”. This issue does not have any offers. The top sell line draws the audience in by stating that they can help keep your “swagger on lock” which will draw in certain audiences who are intrested in this area.
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